Homeostasis is everywhere. All systems resist change, including us.
Your friends, family and even coworkers, all for the most part like you as you are, but when you start to build a little success in your life you’ll notice changes in those around you.
Most people aren’t even aware that it’s going on.
People want to know that you are going to be the same as you always have been and not going to leave them behind as you move up the success ladder.
The truth is that those close to you want to be assured that you’ll be around. You’ll still be hanging out in the pub, going to the football on weekends or whatever it is that you do together when you hang out.
As long as you’re going to be around in their lives, they don’t really care for your success, in fact it’s better that you don’t achieve any, just to be safe.
That’s how homeostasis works. Why change if things are going to change?
What can you do about it?
Absolutely nothing. Part of you changing your life situation for the better is that you need to accept that there will be casualties along the way. Some people in your life will resent your success and there will be people that you will have to cut loose if you are going to move forward. On the other hand, as you start selling websites and build success, you’re going to inevitably draw new people into your life from the new circles you mix in.
It’s neither here nor there, just something that you will have to accept.
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So, your site is making a little money and you think it’s tome to sell.
Don’t spend too much time fine tuning, tweaking every last detail.
Just gather everything together and list the site on flippa or wherever else you’ve decided to sell and get it up and running.
Here are a few tips to help with the process.
Well, hopefully you have a site that is ranking well and earning income.
Keep records of everything relating to your site. Analytics, income reports, traffic numbers etc..
Remember if you can’t prove a claim you make about the site, it never happened.
Where is traffic coming from and what kind is it? Paid verses organic.
What is the site’s history. did you start it from scratch or did you buy it?
Tell your sites story in both a video walk-through and the written word in your sales letter.
Make the story about the site and not about you, highlighting why the buyer will befit by purchasing your site.
Even though reports are crucial, don’t get bogged down in stats. Just share the facts that matter.
Tell potential buyers why the site will benefit them. Make it all about the buyer experience.
Explain why you’re selling the site and why it’s valued at the asking price you have set, but don’t ever BULLSHIT!
Don’t make it too complex. Keep it simple, concise and most importantly, transparent. Again, have proof for every claim you make or don’t make it.
Be very clear with what comes with the purchase and more importantly, what doesn’t. You want to avoid all the “but I was expecting this and that…” conversations.
Picture the whole experience as if you were the buyer.
Think about what you would want from a seller and then deliver it.
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